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The process of making athletic shoes and clothing has changed very little in the last half-century. Apart from industrial-sized machines that speed up production, many factories' operations look pretty similar.

Under Armour wants to reinvent the process in its giant design and manufacturing test center, which opened June 28. Called the Lighthouse, the 140,000-square-foot space will act as an extension of UA's Baltimore headquarters.

The goal of the new lab is to re-think how sneakers and athletic apparel are made, Under Armour's Head of Innovation, Kevin Haley, tells Tech Insider.

Tech Insider got an exclusive look inside the lab, which features a massive 3D body scanner and robots that make shoes. Check it out.

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The Lighthouse is located inside a former garage in Port Covington, an area south of Baltimore's city center. It's a 10-minute drive from the main campus.


The space is the first major addition to UA's planned expansion in Baltimore. Eventually, the new campus is expected to house over 10,000 employees — the multibillion-dollar plan calls for three skyscrapers and a stadium.


As UA's innovation hub, the Lighthouse will be the place where new products get tested. The idea behind the facility is to make the production process faster and more efficient, the Lighthouse's director, Adam Bayer, tells Tech Insider.



See the rest of the story at Business Insider