Spotify is always looking for rising artists, highlighting them through playlists on the streaming service like "Fresh Finds" and "Spotlight" that introduce new talent to millions of listeners.
Business Insider talked to a trends expert at Spotify, Shanon Cook, about 10 artists who are quickly gaining steam, and she shared their listener data.
Six of the 10 artists are performing this week at the Spotify House at South by Southwest (SXSW) in Austin — where music insiders descend annually to discover the best breakout musicians — while some are there for other showcases and shows.
Here are 10 artists who are making waves this year:
Anderson .Paak released his second album, "Malibu," in mid-January, and announced at the end of the month that he was signed to Dr. Dre's Aftermath Entertainment label. The rapper/singer had performed on six songs off of Dre's acclaimed 2015 album, "Compton." He performed on "The Late Show with Stephen Colbert" in February and is hitting up the Spotify House at SXSW. He has 1.1 million monthly listeners on Spotify. He was listed as one of Billboard's artists to watch at SXSW.
A one-man band who also produces his own music, Garrett has been generating attention following the release of his debut album, "Phase," on February 19. The British artist won the critics choice award at the 2016 Brit Awards. Garrett played at the Spotify House at SXSW and currently has 3.4 million monthly listeners on the streaming service. His song "Worry" has more than 20 million streams.
"He not only has tremendous talent, but momentum is on his side, and he's only going to get bigger," Cook said.
This Brooklyn-based trio's album "Don't You" was released in January, and they have several tracks streaming in the millions on Spotify.
"They are one of those bands that at the end of the year, people will be saying they killed it in 2016," Cook said.