In: Business News

Google just scored a huge win against Amazon by landing Apple as a customer (GOOG, AAPL, AMZN)
March 17, 2016

It's been only four months since Google convinced enterprise queen Diane Greene to lead its fledgling cloud-computing business, but she's already scored a second huge coup for Google: landing Apple as a customer which is not good news from Amazon.

Apple has reportedly signed a contract worth between $400 million and $600 million to use Google's Cloud Platform, reports CRN's Kevin McLaughlin and Joseph Tsidulko.

It's not clear if that's the annual or total value of the contract, or if the money will be taken directly away from what Apple spends on Amazon Web Services (AWS) or not. While Apple won't quit using AWS altogether, if it is a shift in budget, this could cut Apple's spending on AWS by as much as half.

The secretive Apple has never publicly talked about being an AWS customer, but its use of it, as well as Microsoft's cloud, Azure, has been widely reported since at least 2011 and was confirmed by Apple in a security document. Apple ..

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Here’s what publishers are doing to keep up with increasing mobile media consumption
March 17, 2016

Mobile devices have become the go-to platform for consuming digital media. In June, mobile accounted for two out of every three minutes spent consuming digital media in the US, according to comScore data. As readers spend more time consuming media on mobile devices and less time reading on newspapers, magazines, and desktop computers, publishers must adapt their distribution strategies to align with the mobile shift.

In a new report from BI Intelligence, we examine how both traditional and digital-native publishers are adjusting their strategies in the face of rapidly increasing mobile media consumption. We will also discuss the role of social platforms in driving a growing share of publishers' referral traffic, focusing on the leading platforms and mobile apps that offer publishers a direct avenue to reach mobile audiences: Facebook Instant Articles, Snapchat Discover, Twitter Moments, and the Apple News App. Finally, we address how the continued mobile shift has the potential ..

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This one chart explains why cybersecurity is so important
March 17, 2016

New hacking threats have emerged in the past two years, and with it has come an large increase in worldwide concern about cybersecurity.

In 2014, 69% of executives expressed concerned about cyber threats, including a lack of data security, according to a PricewaterhouseCoopers survey. In 2015, an updated survey increased that number to 86%, so it's clear that the desire for better cybersecurity is not going away anytime soon.

In the infographic below, John Greenough of BI Intelligence, Business Insider's premium research service, explains what cybersecurity is, what the investment will be, the top types of attacks, and the ways enterprises are protecting themselves.

If you found this infographic to be valuable, then you will LOVE our two extensive reports on IoT security and cyber insurance.

The IoT Security Report: This report examines how vulnerable IoT devices will create new opportunities for different types of hackers. It also forecasts the market for solutions that ..

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The top 7 predictions for the future of media
March 17, 2016

The future of media is changing seemingly every day.

Users are moving away from desktop and toward mobile. Social media referrals are overtaking search. Consumers are cutting their cords and saying goodbye to traditional pay-TV. Messaging apps are threatening email. And smart devices are starting to connect everything around us. These changes in trends can disrupt our businesses, our portfolios, and even our lives. But they don’t have to…

Those who are well informed and well prepared don’t see innovation as a threat; they see it as an opportunity.

For the past six years, IGNITION, Business Insider’s flagship conference, has collected the best minds in media and technology to share what they see as the future. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what they need to do to stay ahead.

Henry Blodget opened the latest sold-out IGNITION conference with a presentation entitled “7 Predictio..

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The Anonymous attack on Donald Trump is setting off a hacker civil war
March 17, 2016

Anonymous declaring “total war” on presidential candidate Donald Trump is starting to reveal in-fighting within the hacker collective itself.

“Recently, Operation Trump has been re-engaged. We are here to terminate it and to banish it from the internet,” reads a new statement from a hacker associated with the group, posted to YouTube on Wednesday.

The release comes fewer than 10 days after another Anon declared “total war” on Trump, renewing a call to attack the Republican front-runner that began in December.

It's a strange twist from what the shadowy hacker group has done in the past, in that there are now dueling statements and mixed messages going public. While there is no central leadership, Anons often loosely coordinate hacks and rally together, whether they were going after the Church of Scientology or helping to support Arab Spring protesters.

Now there are some calling to take down Trump's websites, while others openly criticize the operation as being irresponsib..

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Back in 1996, Steve Jobs gave an interview with a bunch of predictions about the future – it turns out he nailed it (AAPL)
March 17, 2016

In 1996, Google was still a research project at Stanford, the state-of-the-art PC operating system was Windows 95, and Amazon was a small startup selling books.

And Steve Jobs was not yet back at Apple when he gave a remarkably prescient interview to Wired's website the same year. Although the iMac, iPod, and iPhone were still years away, and Jobs was working at NeXT, he clearly saw where the computing industry was headed.

And although his later work at Apple clearly influenced the way things turned out, he still offers a slew of predictions that are shockingly accurate today.

Here's what Jobs got right:
SEE ALSO: If you're too young to remember the insanity of the dot-com bubble, check out these pictures

Jobs' major prediction was that the web will be ubiquitous. Sure, lots of people predicted that, but he made a remark about “web dial tone everywhere” that does hint at the mobile-first world of today.

“There will be Web dial tone everywhere. And anything tha..

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Here’s one theory on which cable networks will die
March 17, 2016

Analysts from Barclays think a new model for TV is coming, and that “marginal” cable networks won’t survive.

In a massive media report on Monday, the analysts argue that an increase in supply of content will work to crush these marginal, fringe networks, specifically those under the umbrella of Viacom, which owns over a dozen TV networks ranging from MTV to Comedy Central to Spike.

Why? Although the supply of TV content continues to ramp up, Barclays highlights that demand has a natural ceiling.

“Given that the total amount of TV viewership in the US is already at 4 hours and 11 minutes, and total media consumption is at 12 hours, it is unlikely that more content results in an increase in consumption,” the analysts wrote. There’s only so far demand can so up.

So what will the increase in supply do?

The analysts say it will have three effects:

Viewership peaks will be lower. The hits won’t be as big.
“Average” content will get viewed more (because of improvements in the process o..

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If you want to make video games for a living, get ready for a lot of unpaid overtime
March 17, 2016

Lots of people want to work in the games industry. But few realize how much it can grind you down.

According to a new study from the International Game Developers Association (IDGA), 38% of game developers worked unpaid overtime during the dreaded so-called “crunch” — the crazy-intense period of final deadline before a video game is released.

Given that this same survey found that 37% of developers reported the same in 2014, it's a persistent problem. And even when overtime pay is factored in, crunching often means 70 hour weeks, the IDGA reports.

“It's just how things are done,” IDGA Executive Director Kate Edwards told Business Insider.

The real issue, Edwards says, is that an employee's passion for the gaming industry can actually become a hazard to their quality of life. Developers are afraid to speak up because they know there are dozens of wannabes who would be happy to take their place.

It's seriously demoralizing for a developer, Edwards says — they ..

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